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Apple Stock Symbol: AAPL-Q

Notes:PC Mnfctr

Last Price Recorded: $122.7700 on 2015-07-28

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Date Signal Expert Opinion Price
2015-07-22 STRONG BUY Gordon Reid

Reported revenue growth of 33% year-over-year and earnings growth of over 45% which slightly exceeded expectations that were posted on the street, and yet the market still sold off. This is a lesson to march to your own drummer as opposed to what the market might be telling you at any given point in time. Their new watch to him is more of a sensory device, a beginning of a new category, that is extremely exciting. People who get caught up in the idea that it is a watch are missing the point. This is going more into an incredibly important social device. It is going to have implications from a social standpoint and a medical standpoint. Stock is not expensive and this is one of the fastest-growing companies that he knows of. It has innovation, capital distribution through dividends and stock buybacks, and it has China. China now represents about a quarter of their total revenues.


Price:
$125.220
Subject:
US EQUITIES
Bias:
UNKNOWN
Owned:
Yes
2015-07-21 BUY Barry Schwartz

Down 7% in after-hours, but he is a shareholder, not a trader. Traders are speculating on what earnings are going to be, but he sees a company whose revenues are up 30% year-over-year and quarter-over-quarter. Profits are growing and guidance looks pretty good. It is all about fundamentals. Stripping out the cash, he thinks they are guiding for over $9 a share in earnings. Would be buying more of this tomorrow if he already didn’t own so much. He tries to focus on the long-term on things he wants to own for 5 years. This stock is cheap.


Price:
$130.750
Subject:
NORTH AMERICAN - LARGE
Bias:
UNKNOWN
Owned:
Yes
2015-07-15 PAST TOP PICK Bruce Tatters

(A Top Pick April 29/15. Up 53.45%.) Had a meaningful uptick in earnings as they launched the iPhone 6, and the bigger screens took hold and began to take a domineering position in the high priced smart phone category. Still inexpensive relative to the markets.


Price:
$126.820
Subject:
NORTH AMERICAN - LARGE
Bias:
UNKNOWN
Owned:
Yes
2015-07-15 TOP PICK Bruce Tatters

Look for them to launch a new Apple TV box this fall. They are putting all their content relationships together today, which will be another new category. The iWatch hasn’t had big progress yet, but he expects it will. Also, thinks the new iPhone cycle will continue to grow.


Price:
$126.820
Subject:
NORTH AMERICAN - LARGE
Bias:
UNKNOWN
Owned:
Yes
2015-07-15 BUY Don Lato

At 13X earnings, even before you strip out the cash, you can buy this today and not be concerned about where the stock is going to be 2 or 3 years from now.


Price:
$126.820
Subject:
NORTH AMERICAN
Bias:
OPTIMISTIC
Owned:
Yes
2015-07-13 WAIT Don Vialoux

Historically people want to buy this right around the end of the year, and this is because people want to buy Apple products at around Christmas. Technically, over the last 8 months or so, it has been in a trading range and there is no real strong technical reason to become involved yet. You may want to wait until closer to October when seasonality clicks in.


Price:
$125.660
Subject:
STOCKS, BONDS & ETFs
Bias:
OPTIMISTIC
Owned:
Unknown
2015-07-09 PAST TOP PICK David Burrows

(A Top Pick July 24/14. Up 25.91%.) This is getting caught up in what is going on in the market. There are very clearly rising moving averages. Stock has been basically trading in a range of $120-$134. Earnings are coming up and we are going to get a clearer picture there. Technically this is not broken at all.


Price:
$120.070
Subject:
NORTH AMERICAN - LARGE
Bias:
BULL on US EQUITIES
Owned:
Yes
2015-07-08 DON'T BUY Paul Harris, CFA

Not an expensive stock, cash flow almost 10%, dividends are around 1.6. Iphone is generating a lot of their revenue. A lot harder to innovate in the future, compared to the ipad, and iphone. Doesn't think the watch is going to happen at all.   


Price:
$122.570
Subject:
NORTH AMERICAN - LARGE
Bias:
BEAR
Owned:
Unknown
2015-07-07 BUY Jason Mann

A perfect picture of a quantitative stock. It scores really well on price momentum, valuation and in the top 2% of the S&P 500 on value. Trading at 8X EBITDA and 15X PE. This is a company with 38% ROE, and yet trades at a lower multiple than the broad market. One of the best balance sheets you could possibly find. They have a lot of options in buying back stocks.


Price:
$125.690
Subject:
NORTH AMERICAN
Bias:
CAUTIOUS
Owned:
Yes
2015-07-06 COMMENT Bill Carrigan

The big growth spurt was from 2006 to 2009, followed by a growth spurt in 2009-2011 and another one from 2013-2015. That is 3 growth spurts and this stock is in the 3rd phase. A lot of money was made in the 1st spurt, but not as much in the 2nd and even less in the 3rd. He thinks growth in this company is going to slow down. Most of the easy money has been made. He wouldn’t get too excited about this.


Price:
$126.000
Subject:
TECHNICAL ANALYSIS
Bias:
OPTIMISTIC
Owned:
Unknown
2015-07-02 BUY David Baskin

He does not think the Apple watch is the be all and end all. The last iPhone release was successful.  He thinks Apple music will make incremental revenue.  11 times earnings.


Price:
$126.440
Subject:
NORTH AMERICAN - LARGE
Bias:
SELECTIVE
Owned:
Unknown
2015-06-25 TOP PICK Stan Wong

The valuation on this is still very, very solid. Trading on a 13 X forward PE multiple with a 15% long-term growth rate. That puts it at a PEG ratio of 1.0%. Balance sheet is unbeatable with $94 billion in cash. That allowed them to do a $140 billion share buyback. Yield of 1.63%.


Price:
$127.500
Subject:
NORTH AMERICAN - LARGE & ETFs
Bias:
CAUTIOUS
Owned:
Yes
2015-06-24 COMMENT Charles Lannon

It is important to separate the outlook for the stock versus the company. They both have challenges. At the company level, it is no longer a fast growth company. The key areas where it makes its profits are pretty mature. It is hoping to develop new revenue lines through music streams, watches, etc. As the stock goes through the transition of being a very high growth company, to being a lower growth company, to being an average growth company you are going to get a rotation in their shareholder base. It is tough to see how the stock will do well over a sustained period of time.


Price:
$128.110
Subject:
GLOBAL
Bias:
OPTIMISTIC
Owned:
Unknown
2015-06-16 PAST TOP PICK Brian Acker, CA

(A Top Pick July 3/14. Up 36.87%.) His model price is $161.03, a 27% upside. $138 is a real barrier for them.


Price:
$127.600
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH on US$
Owned:
Yes
2015-06-16 COMMENT Gordon Reid

We are always encouraged by our stocks doing well, but the important thing is the underlying company and is it moving at the same rate of growth as the stock price. If it is, then we know that the metrics are basically staying the same or getting less expensive. This is a victim of its own success. The iPhone has been tremendously successful and is their high margin product. He would like to see a bigger pie and thinks we are seeing that as they are expanding their product base.


Price:
$127.600
Subject:
US LARGE
Bias:
UNKNOWN
Owned:
Yes
2015-06-12 COMMENT Colin Stewart

It is hard to argue with this company. The only negative is the law of large numbers. The question is, can they continue to grow given that they are such a massive company and generates such huge amounts of cash flow and earnings. Not that expensive a stock, and if you back out the cash, it is probably trading at 11 or 12 times earnings.


Price:
$127.170
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUS
Owned:
Yes
2015-06-05 TOP PICK Kash Pashootan

If you take away the exciting package, the shine and the glitter, this company has been operating on all fronts. The smart phone market in North America is saturated, and they are trying to grow in emerging markets. Globally 24% of the world uses smart phones today, so there is still lots of adoption that can take place. They continue to innovate and the new innovations are gaining traction. Dividend yield of 1.61%.


Price:
$128.650
Subject:
NORTH AMERICAN DIVIDENDS
Bias:
CAUTIOUS
Owned:
Yes
2015-06-04 BUY David Burrows

His single biggest position.  They are in a product cycle upgrade.  Incremental sales in iPhones are from other manufacture’s customers.  He loves his iWatch.  It is an inexpensive company.  39% return on equity.  Their services business is the most profitable part of their business, such as iTunes or the monthly subscription to iCloud.


Price:
$129.360
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH on FINANCIALS
Owned:
Unknown
2015-06-03 PARTIAL SELL Gavin Graham

This has been enormously successful. The difficulty now is that it is the biggest company in the world by market cap and the actual rate of growth is slowing. If you have some profits, you might want to take some.


Price:
$130.120
Subject:
GLOBAL
Bias:
CAUTIOUS
Owned:
Unknown
2015-05-19 BUY on WEAKNESS Brian Acker, CA

Has a model price of $162.95, a 25% upside. A year from now, he has a model price calculation at $175. He likes this company and would try to get it on a pullback.


Price:
$130.070
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH on US$
Owned:
Yes
2015-05-19 PAST TOP PICK Zachary Curry

(A Top Pick July 10/14. Up 37.1%.) This choice came down to the whole company and their suite of product offerings. He has taken some money off the table. This will continue to grow. Thinks it would be very hard to pull people away from their Apple products.


Price:
$130.070
Subject:
NORTH AMERICAN - LARGE
Bias:
OPTIMISTIC
Owned:
Yes
2015-05-07 COMMENT Benj Gallander

Not his kind of company. Has been thinking for years that it was overvalued, but it keeps on going up. It does share buybacks which makes no sense to him. They’ve taken on debt that also makes no sense to him. At some point he thinks they will have difficulties.


Price:
$125.260
Subject:
CONTRARIAN INVESTING
Bias:
UNKNOWN
Owned:
No
2015-05-04 PAST TOP PICK Don Lato

(A Top Pick April 10/14. Up 75.36%.) This still goes higher. Still a cheaply valued stock. Beat earnings again last week. The iWatch and Apple pay are going to be additive to earnings, and more importantly additive to the eco system.


Price:
$128.700
Subject:
NORTH AMERICAN
Bias:
OPTIMISTIC
Owned:
Yes
2015-05-04 HOLD Larry Berman CFA, CMT, CTA

Thinks it will go higher.  He does not know if the iWatch will be successful, however.  He is more concerned about market risk in the back half of the year so he does not like to look at stock at all time highs.  Don’t chase it here.  Don’t put new money into it.


Price:
$128.700
Subject:
NORTH AMERICAN - LARGE & ETFs
Bias:
UNKNOWN
Owned:
Unknown
2015-04-29 TOP PICK Bruce Tatters

(A Top Pick Oct 14/14. Up 32.6%.) This company is always going to go from a position that it is such a big company, people won’t believe it is going to grow any more. The iPhone 6 is a very specialized iPhone and is taking market share from other vendors. Dividend yield of 1.61%.


Price:
$128.640
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH
Owned:
Yes
2015-04-24 COMMENT Jon Vialoux

Earnings are coming out on Monday and there is a lot to be cautious about when earnings are coming out. This stock can be a bit weak following earnings. This is a growth story and it is hard to find periods of negative strength for it. Technically it is consolidating right now and forming a bit of a triangle, so you are waiting to see it breakout. There is a developers’ conference coming up, and that is where investors get really excited into June, so that might be the time to pick it up on the cheap.


Price:
$130.280
Subject:
TECHNICAL ANALYSIS & SEASONAL INVESTING
Bias:
CAUTIOUS
Owned:
Unknown
2015-04-21 TOP PICK David Burrows

Believes the biggest theme in this market is consumer globally. This is probably the greatest consumer product company on the planet. Very inexpensive trading at 13/14 X earnings. IPhone 6 sales, in the most recent quarter, had only about 15% going to current iPhone users, meaning they are taking market share from everyone. Their service business is 10% of revenues now. Dividend yield of 1.48%.


Price:
$126.910
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH
Owned:
Yes
2015-04-21 PAST TOP PICK John O'Connell, CFA

(A Top Pick April 14/14. Up 73.52%.) Sold some of his holdings in order to get his weighting down to 5% of his portfolio. This remains an exceptionally exciting business to own. You can Buy at these prices. A well-managed company that is capable of creating new product categories and attracting intelligent people to work for them.


Price:
$126.910
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUSLY OPTIMISTIC
Owned:
Yes
2015-04-20 TOP PICK Barry Schwartz

Good companies that have high ROE’s and generate lots of free cash flow with great branded products are going to grow. Thinks they are going to earn $8.40 this year and well over $9 next year. Add in the cash balance and trading at 10 or 11 times earnings, it may be the best company in the world. Dividend yield of 1.47%.


Price:
$127.600
Subject:
NORTH AMERICAN - LARGE
Bias:
BEAR on ENERGY
Owned:
Yes
2015-04-17 BUY on WEAKNESS Norman Levine

Because the market has been so frothy, based on the free money, he would wait for a pullback in this as well as in most stocks.


Price:
$124.750
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUS
Owned:
Unknown
2015-04-16 BUY Kash Pashootan

With the amount of cash they have, there is a cushion to see dividend raises continuing to come forth. They have really executed on all fronts. Their foreign expansion of smart phones is continuing. Last quarter, sales in China were up 70% year-over-year. They still have a very small market share in Asia, so there is further upside potential. They are continuing to innovate which is important for the future.


Price:
$126.170
Subject:
NORTH AMERICAN DIVIDENDS
Bias:
BEARISH
Owned:
Yes
2015-04-09 COMMENT Stan Wong

Looking at the seasonals, this does have some weakness in June, a little bit of weakness in January and December, but the rest of the months are very positive. The most positive month is April. He still likes the stock and it is still trading at a reasonable valuation. Lots of cash on the books and lots of opportunity to continue to do well. Trading at a PEG ratio of .9, which is a pretty decent valuation.


Price:
$126.560
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUS
Owned:
Yes
2015-03-30 COMMENT Gordon Reid

Trading well below market multiple, yet it is growing at a faster rate. That tells him that over time it will make that up, and go to levels that will take it to a valuation more in sync with the market. This is not overvalued and has some room in front of it.


Price:
$126.370
Subject:
US EQUITIES
Bias:
OPTIMISTIC
Owned:
Yes
2015-03-26 DON'T BUY Benj Gallander

He thought APPL would get creamed at some point but overall it has continued to go up.  Tech companies do get beaten down at some point.  You have to keep coming back with sexy products.  He thinks it is crazy that they took on more debt when they had so much money in the kitty.  Tech companies do get beaten up at some point.


Price:
$124.240
Subject:
CONTRARIAN INVESTING
Bias:
CONTRARIAN
Owned:
Unknown
2015-03-25 COMMENT John Wilson

Stock vs. Stock.  BRK.B-N vs. AAPL-Q.  The actual price should have nothing to do with it.  If you want to hold it 5-10 years then choose BRK-N.  In Apple’s space, they take turns dominating the space, so he can’t be sure of it for 5 to 10 years.  Buffet may not be around in 10 years but he has good people running the company.


Price:
$123.380
Subject:
NORTH AMERICAN - LARGE
Bias:
OPTIMISTIC on US ECONOMY
Owned:
Yes
2015-03-20 HOLD Norman Levine

There has never been enough value for him to buy it, but if you own it, there’s no reason to sell it.  The watch is the first non-Steve Jobs product.


Price:
$125.900
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH on EUROPE
Owned:
No
2015-03-18 COMMENT Mohsin Bashir

He believes this still has legs. Tim Cook has done an excellent job at being able to manage this company as it goes through its maturity stage. The initiation of a dividend is proof of the metamorphosis that is taking place. He wouldn’t buy this for its dividend, but for its growing dividend. The cash flow they generate is strong, to maintain an increasing dividend over time. Trading at about 13X PE, which is very reasonable in this environment.


Price:
$128.470
Subject:
NORTH AMERICAN - LARGE
Bias:
UNKNOWN
Owned:
No
2015-03-11 COMMENT Keith Richards

Definitely overbought. If you draw a 200 day moving average on the chart, and if it is more than 10% over the 200 day moving average, it is probably time for a pullback. However, this is all within the healthy uptrend. A rule of thumb is to watch the 200 day moving average, and if something arcs too high (10%) off that, it might be due for a pullback. After the pullback, that might be a good time to enter the stock.


Price:
$122.240
Subject:
TECHNICAL ANALYSIS
Bias:
CAUTIOUS
Owned:
Unknown
2015-03-10 PAST TOP PICK John O'Connell, CFA

(A Top Pick April 14/14. Up 70.56%.) Very excited about the applications that the iWatch can do from a health and payment perspective. He thinks this whole connected theme is going to be very big longer-term.


Price:
$124.510
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUS
Owned:
Yes
2015-03-09 COMMENT John Zechner

None of us know what the real impact of the new iWatch will be. This company has always been good with the consumer devices. They are very smart about it in the way they package it. He thinks it will be a win. He can’t see any downside to it at this point.


Price:
$127.140
Subject:
NORTH AMERICAN - LARGE
Bias:
BEAR
Owned:
Yes
2015-02-26 COMMENT Jennifer Radman

She does not like consumer products tech companies because of how fast the consumer shifts their preferences.  She is always watching it, however.


Price:
$130.415
Subject:
US LARGE
Bias:
SELECTIVE
Owned:
No
2015-02-25 COMMENT Gordon Reid

There is more clarity than there was 2-5 years ago, when it was thought that they had to reprove themselves on innovations. They now have new products coming such as the new watch and Apple Pay. He thinks there is still a lot of growth and a long runway. Have become much more shareholder friendly. No company globally produces the amount of free cash like this company. His guess is that the 1.44% yield will probably close to double in April.


Price:
$128.790
Subject:
US EQUITIES
Bias:
BULLISH
Owned:
Yes
2015-02-24 COMMENT Barry Schwartz

This has become the biggest holding in his portfolio, and he trims back when it becomes 5%-6% of the portfolio. He thinks this is one of the greatest companies in the world and there is still a long runway of growth potential.


Price:
$132.170
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH
Owned:
Yes
2015-02-20 SELL Charles Lannon

He would separate the company from the stock. A lot of people love their products and use their products and are a very strong fan base. They dominate profitability and the smart phone industry despite that their market share is only around a 5th globally. He would argue the reason this has been so successful in the last 10 years, is because somewhat uniquely among large cap tech companies, Steve Jobs had the ability to bring together the engineering department, product management department, sales/marketing department, and get them to bash their heads together. This got compelling products out really, really quickly and only focused on products that made a difference. With his passing, his fear is that this company looks a lot like most other large tech companies, where there are all sorts of good ideas percolating, but the real challenge is to get those ideas to market very, very quickly. If he owned, he would be very tempted to take a profit.


Price:
$129.495
Subject:
GLOBAL
Bias:
BULLISH
Owned:
No
2015-02-19 PAST TOP PICK Don Lato

(A Top Pick April 10/14. Up 75.02%.) This is now at about an 8%-9% weighting in his clients accounts. It is still cheap at 15X this year’s earnings. Thinks that Apple Pay is going to be a huge success. (See Top Picks.)


Price:
$128.450
Subject:
NORTH AMERICAN
Bias:
BULLISH
Owned:
Yes
2015-02-18 TOP PICK Bruce Tatters

(A Top Pick Oct 14/14. Up 30.64%.) Has almost $30 a share in cash and is going to earn about $8.60-$9 this year. He is optimistic that they will again find a way to create a category where others have tried and have not done so well, such as the watch. Dividend yield of 1.47%.


Price:
$128.715
Subject:
NORTH AMERICAN - LARGE
Bias:
OPTIMISTIC
Owned:
Yes
2015-02-17 BUY Colin Stewart

One of the great growth stocks of our age. It is actually not expensive. If you strip out the $30 per share in cash they have on their balance sheet, it is only trading at about 12.5X PE. This is still a cheap value stock and is growing at above average rate. Yield of 1.5%.


Price:
$127.830
Subject:
NORTH AMERICAN - LARGE (LONG/SHORT STRATEGIES)
Bias:
BULLISH on US ECONOMY
Owned:
Yes
2015-02-17 COMMENT John Hood

Write Covered Calls? You could, although he has never thought of doing it. You would be getting some pretty nice premiums. This is a conservative way of playing it. Don’t forget that whenever you are doing a Covered Call, you are effectively reducing the price of the stock by the value of the Call. Just make sure you know what you are doing because Covered Calls are not difficult to put on, but they get really interesting when there is volatility and you want to take them off. Where a stock price is $100, he looks for an ETF where the Strike price is $100 or $105. Some people will say that you should only go out 1 month or 2 because you will get better yield, because you can do it 2 or 3 times over 6 months. He prefers going out 6 months as he likes more downside protection. It also depends on ex-dividend dates.


Price:
$127.830
Subject:
OPTION STRATEGIES & E.T.F.S
Bias:
BULLISH on US MARKET
Owned:
Unknown
2015-02-13 COMMENT Brendan Caldwell

Thinks there are better opportunities with some of the companies that have not been so high flying. There are some big US technology companies that are undervalued relative to the expectations that are built in Apple.


Price:
$127.080
Subject:
CANADIAN VALUE
Bias:
BULLISH
Owned:
No
2015-02-13 COMMENT Jon Vialoux

You can’t say anything negative about this company. Chart shows higher highs and higher lows. At a new all-time high today. Technology tends to do well from October through to January, but this one kind of bucks that trend as it can do well even in the summer. This has been a massive growth stock.


Price:
$127.080
Subject:
TECHNICAL ANALYSIS & SEASONAL INVESTING
Bias:
BULLISH
Owned:
Unknown
2015-02-09 BUY Mark Grammer

If you have a view that you like the company and that the growth rate is good, then you hold on.  The iWatch is coming out.


Price:
$119.720
Subject:
GLOBAL
Bias:
OPTIMISTIC
Owned:
Yes
2015-01-27 BUY Mike S. Newton, CIM FCSI

Half the people think the iWatch is going to be a flop and the other half thinks it is going to be one of those sneaky hits that people just can’t live without. He thinks the stock will trade up because 1) most of the analysts are behind the ball on this and they’ll all raise their targets next week, and he thinks it trades up to $120 in the 1st quarter. The iWatch is coming out in early April, later than everybody expected. A very defensive name to him.


Price:
$109.140
Subject:
NORTH AMERICAN - LARGE & ETFs
Bias:
CAUTIOUS
Owned:
Yes
2015-01-19 BUY on WEAKNESS Zachary Curry

You’re going to get some volatility. As the holiday sales get announced, there is going to be some people that think they are great numbers and others that don’t. From a financial point of view, the company is in great shape. Strong balance sheet and have lots of cash. They are buying back stock and they have a dividend. He would wait for the stock to pull back below $700.


Price:
$105.990
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUS
Owned:
Yes
2015-01-16 COMMENT Kash Pashootan

They are gaining traction in the lower income emerging market countries, so the lower cost phones in the high growth regions strategy is going well. They are continuing to innovate. With Apple Pay and iWatch coming out he doesn’t know when it will be profitable, but they are continuing to innovate. He likes that they have $120 billion in cash and they can’t spend it fast enough.


Price:
$105.990
Subject:
NORTH AMERICAN - LARGE - DIVIDEND
Bias:
DEFENSIVE
Owned:
Yes
2015-01-15 TOP PICK Gordon Reid

(A Top Pick Jan 29/14. Up 52.46%.) Trading at 13.8X what he expects to earn by September 2015. The iPhone 6 was probably one of the most successful product launches of all time. A very high margin piece of business. The mix for this company is very favourable, because the iPhone is a very high margin product, and as it becomes a larger and larger percentage of the total, their gross margins of the company will rise. He expects over 40% of gross margin will lead to a surprise on the upside in terms of earnings. Producing an enormous amount of cash and most of it they are banking. They really can’t keep up with the amount of cash coming in, although they are paying a very fine dividend and are buying back about 6% of the float per year. The iWatch and the ApplePay are the innovation side. Yield of 1.76%.


Price:
$106.820
Subject:
US EQUITIES
Bias:
OPTIMISTIC
Owned:
Yes
2015-01-12 COMMENT Barry Schwartz

Likes this. He thinks 2015 is going to be their greatest year, and hopefully 2016 will be even better. Sitting on an enormous amount of cash. The best branded company in the world. Thinks of this as more of a consumer company rather than a technology company.


Price:
$109.250
Subject:
NORTH AMERICAN - LARGE
Bias:
UNKNOWN
Owned:
Yes
2015-01-05 COMMENT Larry Berman CFA, CMT, CTA

It was a great company in 2008-09.  But it fell well over 50% back then.  The drop in 2012 was about competition and they turned it around.  He would look to take money off the table and then buy more at the $80-90 area, or write a call on it. 


Price:
$106.250
Subject:
SEASONAL & TECHNICAL
Bias:
UNKNOWN
Owned:
Unknown
2015-01-05 BUY Peter Mann

He sees it as a software business that sells hardware.  There are only two ecosystems.  IOS and Android.  Once you are hooked into one, you stay with it.  Will generate a tremendous amount of excess cash this year.  He expects it to continue.  We are in the midst of an upgrade cycle and will continue into 2015.


Price:
$106.250
Subject:
US EQUITIES
Bias:
CAUTIOUS
Owned:
Unknown
2014-12-22 COMMENT Darren Sissons

Sell McDonalds (MCD-N) to buy Apple (AAPL-Q)? Apple is a product story, and as with all product stories, if you miss a product cycle it can lead to big problems. Expectations around this company are such that you really don’t know if this is going to go much higher. Not sure how much more penetration they can get outside of developed economies, on a subsidized basis. Great company, but don’t confuse a great investment with a great product.


Price:
$112.940
Subject:
GLOBAL LARGE
Bias:
UNKNOWN
Owned:
Unknown
2014-12-19 BUY John Zechner

He likes it here. If someone asked what sector he would stick with, it would be US technology. There is tremendous growth here. Likes their product lines, which he thinks have not been monetized fully yet. Valuation is less then the market multiple, and they are sitting on a huge amount of cash. Relatively cheap.


Price:
$111.780
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUS
Owned:
Yes
2014-12-19 COMMENT Keith Richards

It does have pullbacks once in a while, but the overall look is pretty good. Nice looking chart. The three-year chart shows a cup formation followed by a breakout this year and currently in an uptrend. Currently pulling back to the trend line, but basically this stock is looking pretty bullish.


Price:
$111.780
Subject:
TECHNICAL ANALYSIS
Bias:
SELECTIVE
Owned:
Unknown
2014-12-17 HOLD Gordon Reid

Continues to think this is a good company. Changed considerably from when he 1st purchased 7-8 years ago. The iPhone 6 is their newest product, but there are other things coming down the pipe, including the Apple watch, which he thinks will get more attention as it is launched. Also, ApplePay, which could redefine this company in the next 3-5 years. Trades at a very reasonable multiple of about 15X earnings. Ex-cash it would be considerably less than that. Still have about $150 billion cash globally. Since Steve Jobs, their capital allocation policy has changed dramatically and now they pay a very fine dividend as well as buying back a lot of stock. They buy back about 6% of the float per year. In China now and have just scratched the surface on their deal with China Mobile.


Price:
$109.410
Subject:
US EQUITIES
Bias:
OPTIMISTIC
Owned:
Yes
2014-12-12 TOP PICK Bruce Tatters

(A Top Pick Oct 14/14. Up 12.49%.) He is looking for about 20%-25% earnings growth for 2015. For 2015, we are probably going to see 20%-25% earnings growth year-over-year. The following year, it will probably be 10%-15%. A wildcard is how well the wearable category is going to do for them. Thinks there are some new categories coming. Yield of 1.7%.


Price:
$109.730
Subject:
NORTH AMERICAN - LARGE
Bias:
OPTIMISTIC
Owned:
Yes
2014-12-11 PARTIAL SELL Teal Linde

This is maybe the year that Apple will peak out.  The iPhone is 70% of their profits.  They come out with imperfect products so that people will have a reason to upgrade.  Samsung is always ahead of them.  They held back on the larger screen and finally it came out in the iPhone 6, which will probably be the best selling product ever as it has the largest adoption rate.  The next iPhone sales will not be as great.  You might want to start getting out.


Price:
$111.620
Subject:
NORTH AMERICAN
Bias:
BULLISH
Owned:
Unknown
2014-12-01 PAST TOP PICK Barry Schwartz

(A Top Pick Nov 28/13. Up 47.9%.) This is the biggest holding for his clients, and it is still a Buy. He takes out the cash and looks at what it is going to earn and wonders why he is paying a discount price for a premium company. It should trade at 20X earnings. Thinks it could be a $200 stock.


Price:
$115.070
Subject:
NORTH AMERICAN - LARGE
Bias:
OPTIMISTIC
Owned:
Yes
2014-11-27 DON'T BUY Paul Harris, CFA

Don’t buy it at a record level.  He has never owned it.  One product almost generates 50% of their revenue and this bothers him.  It is such a large company that at some point it will be harder and harder to grow.  Thinks the Christmas season is already built into the stock price.  The price may pull back at some point.  Thinks they will not be able to innovate as much as people think.


Price:
$119.000
Subject:
NORTH AMERICAN - LARGE & GLOBAL EQUITIES
Bias:
CAUTIOUS on OIL
Owned:
No
2014-11-25 TOP PICK John Stephenson

Looking at technology, it has become a bifurcated market. Some of them are just getting smoked and some are struggling, and yet you see this one trading at a relatively low multiple. It really has the best ecosystem in technology. There are well over 50% margins on the iPhone. Don’t know what their sales are yet officially, but there are rumours they are in the 60 million+ already. He thinks it is certainly worth north of $150 a share. Yield of 1.58%.


Price:
$117.600
Subject:
NORTH AMERICAN - LARGE & RESOURCE
Bias:
BULL on US EQUITIES
Owned:
Yes
2014-11-24 HOLD Gordon Reid

Not as good a value today as it was 6 months or a year ago. Got to a point where it was priced for extinction. There was no premium built into the stock for innovation. There was a period of time when the capital allocation policy was really not a good one. A lot of that has changed. Also, they are now in China. The latest analysis says that they could do over 70 million units of the iPhone 6, a high-margin product. That will put their gross margin into the 40% range. At this price, it is trading at about 16X earnings, and if you net out the cash you are down into 13X. Still not expensive. Have a policy of capital allocation where they return to the shareholders the equivalent of about 8% of their market cap per year, both in dividends and buybacks. Feels the market is starting to recognize that this company can still innovate.


Price:
$118.625
Subject:
US EQUITIES
Bias:
OPTIMISTIC
Owned:
Yes
2014-11-21 HOLD John Zechner

Apple (AAPL-Q) or General Electric (GE-N)? Two completely different plays in different segments of the market. This has had a great run recently. Thinks this has gone through a crisis period and came out very well. iPhone 6 is selling very well. Have a great brand recognition. He thinks people continue to underestimate and undervalue things like iTunes and the software in general.


Price:
$116.470
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUS
Owned:
Yes
2014-11-14 PARTIAL SELL Zachary Curry

If you own, taking some money off the table is always a prudent decision. Doesn't  feel this can keep going up at the rate it has been. Likes the products and the valuation. Cash flows are great. Thinks people are getting carried away by expectations of the holiday season.


Price:
$114.180
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUSLY OPTIMISTIC
Owned:
Yes
2014-11-03 HOLD Norman Levine

Nothing wrong with it.  He was skeptical they would be able to come out with new products.  He has an iPhone 6.  It has never been the value.  You are okay keeping it here.  Switch out if you see a fundamental reason.


Price:
$109.400
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUS
Owned:
Unknown
2014-11-03 BUY Gordon Reid

This has been a core position for his clients for almost 9 years. He still likes it. Management is very shareholder friendly. Trading at about 13X earnings. If you incorporate the cash that they have, it is trading at about 11X. Still good value.


Price:
$109.400
Subject:
US EQUITIES
Bias:
UNKNOWN
Owned:
Yes
2014-10-30 BUY Paul Harris, CFA

A great company that has done incredibly well over the last little while. About 55% of their revenue comes from one product, the iPhone. With the bigger phone, it is going to eat away at the iPad business. The last thing they have been doing is financial engineering by buying back more shares, paying a bigger dividend, etc. The phone is really the thing that drives this company. It is probably more in a slow growth phase.


Price:
$106.980
Subject:
NORTH AMERICAN/GLOBAL
Bias:
BULLISH
Owned:
Unknown
2014-10-29 BUY John Stephenson

Today's short-term reversal has more to do with the upcoming Fed announcement. It has had a good run as of late. He likes this and just bought some. Feels it is worth significantly more. The ecosystem works phenomenally, i.e., once you have one product, the other products work seamlessly.


Price:
$107.340
Subject:
NORTH AMERICAN - LARGE & RESOURCE
Bias:
BULLISH
Owned:
Yes
2014-10-16 HOLD Stan Wong

Trading at about 15X near market valuations, but better than the market growth rate. Still a pretty good name. Trading at under 1.0 PEG ratio, which is pretty cheap. Thinks the valuations are getting more normalized at this point.


Price:
$96.260
Subject:
NORTH AMERICAN - LARGE & ETFs
Bias:
OPTIMISTIC
Owned:
Yes
2014-10-15 PAST TOP PICK Barry Schwartz

A Top Pick Nov 28/13. Up 27.14%.) Doesn’t think the iPad is the real mover of the company. He still thinks it is the iPhone. Valuation ex-cash is still cheap.


Price:
$97.540
Subject:
NORTH AMERICAN - LARGE
Bias:
OPTIMISTIC
Owned:
Yes
2014-10-14 TOP PICK Bruce Tatters

Valuation, net of cash, is about 11 times. This compares against the market of about 14 times. Thinks you could easily see 20%-25% earnings growth over the next year. When you see a company trading at 30%-35% discount to the market, with double its growth, this is quality on sale.


Price:
$98.750
Subject:
NORTH AMERICAN - LARGE
Bias:
UNKNOWN
Owned:
Yes
2014-10-07 WATCH Christine Poole

She is not thinking of adding this to her portfolios as it has had a nice run into their product announcements. It will probably have a pretty healthy holiday season and it is launching in China now. She would wait for it to pull back closer to its 200 day moving average of $86.72.


Price:
$98.750
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH
Owned:
No
2014-09-30 BUY Gordon Reid

A very good hold.  Don’t sell it to buy something else.  It continues to be very attractive.  They have overcome some of their issues like innovation.  They are convincing the street there is innovation in their future.  The watch will get some traction as a category in sensory items.  The bill payment system will be a very big area of Apple’s future.  The phone is a refresh item, but a big source of cash flow with sales of a 100 million units.  A very bright future.  The other side is their capital allocation policy.  It is going to share buy backs.  He, however, likes it.


Price:
$100.750
Subject:
US EQUITIES
Bias:
BULLISH on US ECONOMY
Owned:
Unknown
2014-09-29 DON'T BUY Norman Levine

Steve Jobs was the heart and soul so when he died it did not remain the same company.


Price:
$100.110
Subject:
NORTH AMERICAN - LARGE
Bias:
BEARISH
Owned:
No
2014-09-29 DON'T BUY Patrick Horan

Double Dutch Irish tax scheme.  It allows them to shelter their revenues through Ireland.  If the worst came to the worst they might have to restructure.  He would not get too shaken out on the stock based on this.  His problem is that most of their business is the iPhone.  It is very fat for them.  He does not see them growing around the world from here.  He also sees competition from guys with razor thin margins.  Everything they are doing speaks for consumerism and not technology.  If they continue to raise their dividend the stock could still work.


Price:
$100.110
Subject:
NORTH AMERICAN
Bias:
SELECTIVELY BULLISH
Owned:
Unknown
2014-09-19 COMMENT John Stephenson

If you own, you’ve had a good run and would be probably wise to trim a little bit. However, overall, looking at the technology space, this looks really good. They do 2 things primarily. Produces consumers’ products, but also has the operating system which you can use across your iPad, iPhone, etc. Thinks they have a lot of leverage that they are starting to pull. Valuation is not ridiculous and they have a lot of cash.


Price:
$100.960
Subject:
NORTH AMERICAN - LARGE & RESOURCE
Bias:
BULLISH on US ECONOMY
Owned:
Unknown
2014-09-17 HOLD Christine Hughes

In terms of the area of the market that this is in, NASDAQ has proven itself over the last several months to continue to be the leader through this mid-cycle turn. The sector has a lot of things going for it. The refresh for Apple is going extremely well. If you own, she would continue to ride it.


Price:
$101.580
Subject:
NORTH AMERICAN
Bias:
BULLISH
Owned:
Unknown
2014-09-16 TOP PICK John O'Connell, CFA

Thinks the new watch is going to be amazing because he thinks it is going to be part of the whole point of sale transaction. It’s on your body and the biometrics is going to work and will just scan your watch when you walk out of the store. Feels the company is transforming the whole shopping experience. The ApplePay is a really, really big deal and the watch is going to sync with that.


Price:
$100.860
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH
Owned:
Yes
2014-09-12 HOLD Bruce Campbell (1)

At this price, you are paying only about 15X earnings. If you think they have growth above average, seasonally this is one you want to own as they are going to sell a lot of new phones, etc. and you will have a good quarter. He is seeing Wall Street targets in the $110 range, which is 10%, making it still worth holding. If you are back at $90, you would feel a lot more excited.


Price:
$101.660
Subject:
CANADIAN LARGE
Bias:
BULLISH
Owned:
Yes
2014-09-11 COMMENT Teal Linde

He’d be a trader.  iPhone is 70% of their revenue.  There is a lot of hype around new product launches.  Thinks the iPhone 6 will be the largest launch in its history.  A lot of users have been waiting for a bigger screen.  A lot of people will upgrade, but he can’t see what they do after this.


Price:
$101.430
Subject:
NORTH AMERICAN
Bias:
CAUTIOUSLY OPTIMISTIC
Owned:
No
2014-09-09 BUY David Burrows

Apple’s New Product Event: Ultimately, what Apple is trying to do, is to re-establish some growth in the business. They have a history of trading up into these events and then back off a little afterwards. It will really depend on what they come out with. There are high expectations for some new products. Payments could potentially be quite interesting, depending on how the business model works. This is something that a lot of companies have been trying to do, and Apple probably has a critical mass to drive. He would expect them to deliver some very great products. An investment in this company is just an investment in some very secular long-term themes towards wearables, wireless data, etc. Stock has been behaving well into the news and is in a strong sector.


Price:
$97.990
Subject:
NORTH AMERICAN - LARGE
Bias:
BULL
Owned:
Yes
2014-08-29 PARTIAL SELL Jennifer Radman

She tends to avoid the consumer products side on hardware electronics. This company has done a phenomenal job. She is always afraid of how quick consumers are to change their minds, and to go after new things. If you own, she would consider trimming back and getting out of the holding. 


Price:
$102.500
Subject:
US LARGE
Bias:
OPTIMISTIC
Owned:
No
2014-08-28 SELL Darren Sissons

Sep 9th is perhaps the day they have an announcement of a new iPhone.  The challenge is the price.  There is a challenge to sell a $600 phone to people in China.  What is left in the company to drive them to a higher value? 


Price:
$102.250
Subject:
GLOBAL LARGE
Bias:
BULLISH
Owned:
Unknown
2014-08-28 PAST TOP PICK Don Lato

(A Top Pick Aug 26/13. Up 45.52%.) Thinks Sept 9 is going to be a big deal. We are going to see some new products and are also going to see a new business or two. Thinks they still have the brightest and best research department in all of technology. Had more cash allocated to research over the last 2-3 years. If you don’t own, he would buy half now and half after Sept 9th.


Price:
$102.250
Subject:
NORTH AMERICAN
Bias:
OPTIMISTIC
Owned:
Yes
2014-08-20 BUY Gordon Reid

He has been a long time holder of this stock. Even though it is at an all-time high, if you look at the fundamentals it is not expensive. They are spinning off a tremendous amount of cash. Post Steve Jobs they have done a 180 in terms of capital allocation. Very, very shareholder friendly by buying back shares at a rate of about 6% float per year. This is an all round good investment.


Price:
$100.570
Subject:
US EQUITIES
Bias:
OPTIMISTIC
Owned:
Yes
2014-08-15 TOP PICK Brian Acker, CA

The 7 for 1 stock split was surprising, and actually increases his FMV of his model price. Currently at $97.50 and his model price is $112.75, a 15%-16% upside. Sept 9 is the new product rollout of the iPhone 6 and maybe the iwatch. Yield of 1.93%.


Price:
$97.980
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH on US MARKET
Owned:
Yes
2014-08-14 COMMENT Paul Harris, CFA

Can’t disagree that they have great products and that they have executed incredibly well. Not an expensive stock. Make almost 40%-50% of their revenue from one product, the smart phone. Have not come out with any game changers for the last little while. Unless they come out with some game changing it is much more financial engineering they are doing, such as buying back stock and increasing their dividend.


Price:
$97.500
Subject:
NORTH AMERICAN - LARGE & GLOBAL EQUITIES
Bias:
BULLISH
Owned:
No
2014-08-13 BUY on WEAKNESS John Wilson

This is a very event driven name. Tends to trade off around the time of a product release cycle, which always represents a great opportunity. Among the cheapest large caps given the cash on the balance sheet. Doesn’t think $120 as a target in 1-2 years is out of line.


Price:
$97.240
Subject:
NORTH AMERICAN - LARGE
Bias:
UNKNOWN
Owned:
Yes
2014-08-01 COMMENT Norman Levine

Not a fan of this company. The old Apple under Steve Jobs was a revolutionary company. Under current management, it is an evolutionary company. The hand set business is a lousy business and has been so from day one.


Price:
$96.130
Subject:
NORTH AMERICAN - LARGE
Bias:
UNKNOWN
Owned:
No
2014-07-24 TOP PICK David Burrows

Sometimes it is hard to stick with what is working.  Just about to release a new iPhone.  There is growth in the BRIC countries.  They have the watch device. There is a JV to provide enterprise services.  It is behaving very well and has strong dividend growth and strong free cash flow.  Great balance sheet.


Price:
$97.030
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH
Owned:
Yes
2014-07-24 PAST TOP PICK Gordon Reid

(A Top Pick July 17/13. Up 61.67%.) Had a 7 for 1 stock split. Thinks the market has refocused. Has gone from euphoria when the iPhones were being introduced, followed by the doldrums when people were pricing the company for extinction. We are now moving back towards the euphoria phase with a new product cycle that is about to hit us. There will probably be an iWatch. Have returned $78 billion to shareholders in the last 1.5 years. Have another $50 billion or so, to satisfy their commitment. Thinks the stock can go higher from here. Still represents excellent value.


Price:
$97.030
Subject:
US EQUITIES
Bias:
BULLISH
Owned:
Yes
2014-07-23 BUY on WEAKNESS Stan Wong

We are now looking at 1.25X PEG ratio, which is not expensive, but not cheap anymore either. Not sure if you should make a new purchase at this time. He would wait for a pullback.


Price:
$97.190
Subject:
NORTH AMERICAN & ETFs
Bias:
OPTIMISTIC
Owned:
Yes
2014-07-10 TOP PICK Zachary Curry

Really positive on the stock. The split is helpful. New phone and potential new products. Generally thinks it is due for a good refresh cycle. Great balance sheet.


Price:
$95.035
Subject:
NORTH AMERICAN - LARGE
Bias:
CAUTIOUS
Owned:
Yes
2014-07-08 BUY on WEAKNESS Christine Poole

She got out of it because the handset business was commoditized.  They split their stock and are buying some back.  There is some momentum on the release of new products.  Don’t buy because it is close to all time highs.  The old tech stocks are rather mature so she recognizes that much of their growth is behind them.  Social media stocks are hard to buy for a value investor.


Price:
$95.350
Subject:
NORTH AMERICAN - LARGE
Bias:
OPTIMISTIC
Owned:
No
2014-07-04 COMMENT Paul Harris, CFA

Google (GOOGL-Q) or Apple (AAPL-Q)? Given this choice, he would pick Google. On a balance sheet level, etc., they are very similar. Google is a software company whereas Apple gets about 60% of their revenue off of one product, the iPhone. There has not been a real product from them for a long, long time. Also, this company has gone up a lot more, but that has to do more with financial engineering, as opposed to anything else.


Price:
$94.030
Subject:
NORTH AMERICAN - LARGE & GLOBAL EQUITIES
Bias:
OPTIMISTIC
Owned:
Unknown
2014-07-03 TOP PICK Brian Acker, CA

They did the stock split.  20% upside to get to its model price.  iPhone 6 is coming with two different sized screens.  He already got in.  It is consolidating here.


Price:
$94.030
Subject:
NORTH AMERICAN - LARGE
Bias:
BULL
Owned:
Yes
2014-07-03 COMMENT Barry Schwartz

Believes this is as good a company as many others and should trade at a premium to the S&P 500 multiple on earnings. $115-$120 is where fair value is. Good things happen to companies that generate this much free cash flow.


Price:
$94.030
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH
Owned:
Yes
2014-06-30 WATCH Bill Carrigan

Compared this with the QQQ-Q on a 3-year chart, and it showed Apple as a huge Outperform in 2012. Gap was closed in 2013, but is now again trying to outperform. Keep an eye on that peak in 2012, which seems to be the target for it. He would be careful. It could be a double top. You want it to clear the high of 2012, by at least 5% on a weekly basis, to confirm that it has broken out to new highs.


Price:
$92.930
Subject:
TECHNICAL ANALYSIS
Bias:
UNKNOWN
Owned:
Unknown
2014-06-25 COMMENT Michael Bowman

Thinks they are really changing their whole structure. Took over the music thing of Dr. Dre about a month ago. They are forming into some kind of an entertainment company, and is completely different than it was a year ago. They are now paying a dividend, and we have always known that when it comes to tech companies paying dividends; it means they don’t know what to do with their cash. Maybe there is not a big R&D component anymore.


Price:
$90.360
Subject:
NORTH AMERICAN - LARGE & ETFs
Bias:
CAUTIOUS
Owned:
Yes
2014-06-24 HOLD Stan Wong

It is his longest holding.  It is cheaper than 90% of the S&P market.  They are getting into music streaming.  The stock can continue to do well, although not a 30% grower – more like 10-15% growth.  Two new phones coming out could be a catalyst.  The iWatch should help also.  Continue to hold it until the new phones come out at least.


Price:
$90.280
Subject:
NORTH AMERICAN - LARGE & ETFs
Bias:
SELECTIVE
Owned:
Yes
2014-06-18 HOLD Rick Stuchberry

It appears that it just wants to keep chugging along. Great company and good products.


Price:
$92.180
Subject:
CANADIAN LARGE & iNTERNATIONAL ADR's
Bias:
BULLISH on EMERGING MARKETS
Owned:
No
2014-06-17 BUY Christine Hughes

More of a value kind of stock and is with the Microsofts (MSFT-Q), Intels (INTC-Q), etc. Not an expensive valuation. They have been doing some financial engineering such as issuing bonds, paying dividends and buying back stocks.


Price:
$92.080
Subject:
NORTH AMERICAN
Bias:
BULLISH
Owned:
No
2014-06-16 COMMENT Alex Ruus

(Market Call Minute.) He is a Seller. Had a nice rebound after its troubles last year. He questions how big they can get and how long they can sustain the margins they are generating today


Price:
$92.200
Subject:
NORTH AMERICAN
Bias:
BULLISH
Owned:
Unknown
2014-06-06 BUY Don Lato

Stock is splitting on Monday, and he sees no reason to buy it today because of that. The company has tremendous potential. Just unveiled some new software that he thinks will keep people further and further into the whole of the Apple system. Have increased compatibility among their devices. There are rumours today that iWatch has started for a September release, and it is almost inevitable that we are going to see a larger iPhone 6 in September/October, which will be a boon for their Christmas sales.


Price:
$645.570
Subject:
NORTH AMERICAN
Bias:
OPTIMISTIC
Owned:
Yes
2014-06-02 TOP PICK John O'Connell, CFA

Forgetting about the balance sheet strength that they have, people are focused that they have no new products. What they do is invest their time and money in trying to think of where new opportunities may be coming, but they make sure their ecosystem and software is cutting edge. That keeps people using their technology and hardware. They are able to attract good talent to develop good products. Continue to innovate and have so many different ways to be part of your daily life. Trading at 14X earnings and is probably going to grow at about 10% per year.


Price:
$628.650
Subject:
NORTH AMERICAN - LARGE
Bias:
SELECTIVE
Owned:
Yes
2014-05-30 BUY Gordon Reid

Buy more Qualcomm (QCOM-Q) or go to Apple (APPL-Q)? Diversification is always a good thing. What percentage of Qualcomm makes up your portfolio? Without that info, he prefers to give just a broad answer to the question. Apple has lots of legs, and is being driven by a few things including first and foremost, innovation. There has been a lot of talk that innovation is dead at Apple. Looking back to the time between the interaction of the iPod, the introduction of the iPhone, followed by iPad, we are really not out of sync so much. Apple is primed for a very big jump if and when they come out with a product that in any way looks like it comes close to the iPod, iPhone and the iPad. If they do, you will see organic growth in earnings and cash flow and revenues rise dramatically. What will really drive the stock is that the multiples will rise because the confidence of the investors will rise to the point that they will be willing to pay more per $ of earnings, being a P/E ratio. Right now the P/E ratio on Apple is quite muted and could rise 25%, 30%, 50%.


Price:
$633.000
Subject:
US EQUITIES
Bias:
BULLISH
Owned:
Yes
2014-05-29 TOP PICK Brian Acker, CA

This stock has gone nothing, but up since the announcement of the 7 for 1 stock split. By doing this stock split, the company has increased his model price by $120 billion.


Price:
$635.380
Subject:
NORTH AMERICAN - LARGE
Bias:
BULL on US EQUITIES
Owned:
Yes
2014-05-27 COMMENT Keith Richards

This stock has been fantastic. Formed a little bit of a base in 2013 and then broke out. Since then it has been in a very nice uptrend. Technically speaking, the stock looks fantastic. There is a lot of probability of it going to $700 again.


Price:
$625.630
Subject:
TECHNICAL ANALYSIS
Bias:
CAUTIOUS
Owned:
No
2014-05-26 HOLD Hap (Robert) Sneddon FCSI

A 7 for 1 stock split takes effect quite soon. Usually these don’t have much more than a temporal affect on stocks. The one thing that is really clear on the chart is that it is going up and to the right. This is what you want to see. Relative Strength is up there at 80 and the MACD is still positive. A little bit pricey. He has seen some price targets $650-$675-$700, so we’re getting close to the ballpark. If you are late to the game, you better be a 30 day investor/day trader.


Price:
$614.130
Subject:
TECHNICAL ANALYSIS & MACRO STRATEGY
Bias:
OPTIMISTIC
Owned:
Unknown
2014-05-21 COMMENT Barry Schwartz

Thinks $750 is the base value of what the company is worth, excluding cash on the balance sheet. You just have to give them time. Their competition is falling by the wayside.


Price:
$606.310
Subject:
NORTH AMERICAN - LARGE
Bias:
BULLISH
Owned:
Yes
2014-04-30 COMMENT Gordon Reid

Announced a stock buy back, increased the dividend and did a stock split of 7 for 1 which has given people some confidence the company is going to listen to those who want them to outline a capital allocation or a philosophy/strategy that will be shareholder and stakeholder friendly. This has given the stock some confidence. What matters here are new products. We can talk about how many phones they have sold, etc. but this is not the most important thing. New innovation and its acceptance by the public is the most important thing.


Price:
$590.090
Subject:
US EQUITIES
Bias:
UNKNOWN
Owned:
Yes
2014-04-14 TOP PICK John O'Connell, CFA

He is excited that there are new products later this year that will move the needle.  IPhone 6, for example.  IPhone watch is going to come out.  It will be popular.  New Ipads and new Macbook.  Technology in the phone will become an important part of payment technology.


Price:
$521.680
Subject:
NORTH AMERICAN - LARGE
Bias:
SELECTIVE
Owned:
Yes
2014-04-10 TOP PICK Don Lato

Valuation is still compelling.  The big knock lately was no new products.  But with an increased R&D budget for the last several years and the greatest engineering team in the world, he believes we will see something before the end of the year.


Price:
$523.480
Subject:
NORTH AMERICAN
Bias:
BULLISH on CANADIAN MARKET
Owned:
Yes
2014-03-10 PAST TOP PICK David Baskin

(A Top Pick Feb 19/13. Up 18.21%.) This is still a tremendous franchise trading at a really low price. If you take the cash off per share, it is trading at around 9X earnings. He sees this being worth $700-$800.


Price:
$530.920
Subject:
NORTH AMERICAN - LARGE
Bias:
BEAR on COMMODITIES
Owned:
Yes
Showing 1 to 120 of 545 entries
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1 Comment

Frodo

October 23rd 2012 at 12:33am

I don't understand why the experts keep saying this is a cheap company. The stock is over $600 per share. That's not cheap!


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